The Latest Communication Trends Brands Should Know

With a New Year comes a chance to check in on your business’ communication strategies to make sure that you’re reaching your audience (AKA potential customers and clients!) in the most effective ways. To help you plan for 2023, our team of communication experts at Proven Media have compiled some of the latest communication trends.

Why PR is Important for B2B Companies

The business to business (B2B) landscape is changing, and part of that transformation is the realization that public relations is just as vital to B2B organizations as it is for business to consumer (B2C) businesses. As experts in the B2B space, at Proven Media, we can attest to the fact that a solid B2B public relations strategy is vital to a business’ success.

Celebrity Cannabis Brands

Justin Beiber. Jim Belushi. Jay-Z. Mike Tyson. Willie Nelson. Gwyneth Paltrow. What do all these celebrities plus dozens of others have in common? They all have their own or are associated with brands in the cannabis space.

Why Investing In Earned Media Makes Good “Cents”

WHY INVESTING IN EARNED MEDIA MAKES GOOD “CENTS”   You’re a business owner and, no matter the size of your organization, you make every penny count. One important aspect of keeping your current and future clients or customers in-the-know is earned media. “Earned...

Crisis Communication Plan

Does your business or organization have an action plan in place in case of a PR crisis? According to a poll, only 62% of businesses have a crisis communication plan—and of those that do—the majority do not update it as needed or practice scenarios where it can be implemented.

At Proven Media, we’re leaders in implementing communication, public relations, and marketing plans. This means crisis communication plans as well—which are vital to organizations of every size and in every industry. What is a crisis communication plan and why is it important? Read on to find out.

And the Oscar Goes To

For as long as there have been movies, the cinema has celebrated pop culture. While the critics may not have been kind to many of the top movies promoting the cannabis culture, stoners would easily give the Oscar to any of these cannabis cult classics.

Culinary Cannabis

It used to be that the goal with cannabis was to mask the taste, but in the hands of trained chefs, cannabis is being celebrated as an ingredient in gourmet cuisine and elevated in epicurean edibles.

The 411 On How To Consume Cannabis

With marijuana now legal for adult-use in Arizona many people are curious to try it for the first time, but often put off by the idea of smoking. If your idea of marijuana is smoking a joint, you might be surprised to know that there are multitudes of additional ways to enjoy the benefits of cannabis.

Top Marijuana Strains for 2021

Going to the dispensary to get marijuana isn’t as cut and dried as it sounds. There are nearly 800 strains of cannabis available with more to come. The whopping number of varieties is because professional growers are constantly finding new strains as they experiment with cultivation.

Share This