Blog
10 Cannabis Social Media Tips for Building Engagement and Brand Awareness
Navigating social media as a cannabis brand poses a unique challenge. Along with strict community ...
Public Relations: 10 Essential Strategies for Building Visibility, Credibility and Media Coverage
Are your press releases getting ignored? Getting your brand featured in top publications doesn't happen ...
Jack of All Trades, Master of Low Margins: Why Broad Businesses Struggle to Scale
Imagine standing on a stage in a room filled with thousands of people. You have ...
The True Financial Value of Earned Press (And How to Use It)
Imagine visiting a leading publication and seeing a beautifully written, full-page feature story entirely about ...
From Headlines to Bottom Lines: The Definitive Guide to Converting Press Into Revenue
Landing a feature in a major publication is a milestone moment for any founder or ...
If AI Can’t Find You, Your Brand Doesn’t Exist
Here’s Why High-Quality PR is No Longer Optional If your brand isn’t being regularly cited ...
Beyond the Bio: The Proven Guide to LinkedIn Optimization
LinkedIn has evolved into your digital headquarters. Your profile serves as the primary data source ...
The Schedule III Shift: A New Federal Era for the Cannabis Industry
For over fifty years, the cannabis industry has operated under a 1970s-era classification that designated ...
The Strategic Power of the Press Release in 2026
In the fast-paced, digital-first landscape we’re in today, where "breaking news" often happens in 15-second ...
The Architects of Impact: The Vision Behind the “Influential Executives of Cannabis” Series
The IEC Series is a Partnership for Professionalism, Honoring the Visionaries of 2026 and Opening ...
The Anatomy of a Personal Brand: Turning Your Reputation into Momentum
At Proven Media, we often see professionals in the cannabis space focus so heavily on ...
Cannabis PR Insights: Is the Press Release Dead?
The first press release was distributed in 1906, following a three-car train crash that killed ...
Daily Cannabis Use Surpasses Alcohol: Implications for Cannabis PR Strategies
A recent study found that daily cannabis use surpassed daily alcohol use among American adults. ...
Stronger Together: How PR and Marketing Teams Work Together to Achieve More
It’s a common misconception that PR and marketing departments should work independently, even though both ...
420 vs 710 Marketing Strategies: Retail Success for a Smaller Cannabis Holiday
While 4/20 is a well-known cannabis holiday for businesses and consumers alike, 7/10 remains a ...
Maximize Your Public Relations Strategy With Quality Images
Whether you’re shooting for a front-page feature or just a quick mention in the local ...
Top Tips for Cannabis Trade Show Success
As we dive into the cannabis event and tradeshow season, let’s take some time to ...
4 Ways Authenticity Applies to Cannabis
With the new year approaching, I look back to 2023 with pride—not just for the ...



















