Are your press releases getting ignored? Getting your brand featured in top publications doesn’t happen by accident—it takes a targeted public relations strategy and a deep understanding of what journalists actually want.
At Proven Media, we know that successful earned media campaigns rely on building authentic relationships, crafting newsworthy angles, and delivering the right assets at exactly the right time. Whether you’re an emerging company or an established market leader, you need to know how to optimize your media outreach to secure the spotlight.
Here are 10 essential media relations tips to help you craft winning PR pitches, engage discerning reporters, and elevate your brand’s voice in a competitive market.
1. Optimize Press Releases
Include the facts: Who, what, when, where, and why to give reporters the full story.
2. Highlight Newsworthiness
Concisely indicate why your news is worth sharing with data, facts, and emerging trends.
3. Attach High-Res Photos
Good images can make all the difference to discerning reporters. Make sure to provide high-quality, clear selections.
4. Include Executive Bios
Attach bios and high-res images of your top executives to illustrate their relevance and expertise.
5. Build Custom Media Lists
Seek out publications and journalists who cover similar topics and avoid sending pitches out to large, irrelevant groups.
6. Personalize Pitches
Learn about the reporters you pitch to and include personal messaging that shows you have read their work.
7. Build Relationships With Reporters
Network with journalists, share their work, and engage in meaningful conversations to build strong relationships.
8. Anticipate Upcoming Trends and Topics
Stay on top of the news and emerging trends to provide unique, relevant story ideas.
9. Offer Quotes and Interviews Ahead of Big News
Proactively offer quotes and exclusive interviews to reporters ahead of newsworthy events such as court rulings or the opening of new legal markets.
10. Monitor Open Rates
Subject lines can make or break a pitch. Pay attention to open rate metrics and pivot when necessary.
About Proven Media
Proven Media is a full-service, national public relations firm serving highly regulated industries. Founded by Kim Pravlis-Prince in 2014, the firm provides strategic PR and marketing services to guide new and emerging companies, brands, and executives as they grow and succeed in a rapidly changing market. Called Star Makers by NV Magazine, named a Top PR Firm by the Business Journal, and recognized as a Top 5 Most Powerful PR Firm by the Observer, Proven Media is committed to elevating the voices of rising leaders nationwide. To learn more, visit provenmedia.com.
