Blog
From Headlines to Bottom Lines: The Definitive Guide to Converting Press Into Revenue
Landing a feature in a major publication is a milestone moment for any founder or ...
If AI Can’t Find You, Your Brand Doesn’t Exist
Here’s Why High-Quality PR is No Longer Optional If your brand isn’t being regularly cited ...
Beyond the Bio: The Proven Guide to LinkedIn Optimization
LinkedIn has evolved into your digital headquarters. Your profile serves as the primary data source ...
The Schedule III Shift: A New Federal Era for the Cannabis Industry
For over fifty years, the cannabis industry has operated under a 1970s-era classification that designated ...
Beyond the Buzz: The Strategic Power of the Press Release in 2026
In the fast-paced, digital-first landscape we’re in today, where "breaking news" often happens in 15-second ...
The Architects of Impact: The Vision Behind the “Influential Executives of Cannabis” Series
The IEC Series is a Partnership for Professionalism, Honoring the Visionaries of 2026 and Opening ...
The Anatomy of a Personal Brand: Turning Your Reputation into Momentum
At Proven Media, we often see professionals in the cannabis space focus so heavily on ...
Cannabis PR Insights: Is the Press Release Dead?
The first press release was distributed in 1906, following a three-car train crash that killed ...
Daily Cannabis Use Surpasses Alcohol: Implications for Cannabis PR Strategies
A recent study found that daily cannabis use surpassed daily alcohol use among American adults. ...
Stronger Together: How PR and Marketing Teams Work Together to Achieve More
It’s a common misconception that PR and marketing departments should work independently, even though both ...
420 vs 710 Marketing Strategies: Retail Success for a Smaller Cannabis Holiday
While 4/20 is a well-known cannabis holiday for businesses and consumers alike, 7/10 remains a ...
Maximize Your Public Relations Strategy With Quality Images
Whether you’re shooting for a front-page feature or just a quick mention in the local ...
Top Tips for Cannabis Trade Show Success
As we dive into the cannabis event and tradeshow season, let’s take some time to ...
4 Ways Authenticity Applies to Cannabis
With the new year approaching, I look back to 2023 with pride—not just for the ...
Improving Press Relations: Insights from the Latest Meet the Cannabis Press Panel
Press attention can have a big impact on your brand. It’s not always an easy ...
How to Use the PESO Model for Cannabis Marketing in 2024
The New Year is a great opportunity to reevaluate what is working and not working ...
Eight Top Cannabis Industry Podcasts You Need to Know
Compiled by Proven Media Podcasts are powerful - they’re a way to share information, connect ...
Meet the Cannabis Press: Get Insider Tips from Leading Editors in the Cannabis Industry
Compiled by Proven Media Recently, cannabis industry insiders were able to meet some of the ...



















