Careers

Public Relations Specialist

Proven Media is a dynamic and innovative public relations firm committed to delivering exceptional public relations services to our clients. We specialize in the cannabis, tech and lifestyle industries and take pride in our ability to craft compelling narratives, secure impactful media placements, and maintain strong relationships with clients and media outlets alike.

We are seeking a highly skilled and motivated Public Relations Specialist to join our team on a full-time basis. The ideal candidate will possess excellent writing, pitching, and account management skills, along with a passion for storytelling and building meaningful connections.

Key Responsibilities

• Content Creation: Develop engaging and persuasive press releases, media pitches, blog posts, and other written materials to effectively communicate client messages and key narratives.
• Media Relations: Cultivate and maintain relationships with journalists, editors, bloggers, and other media professionals to secure media coverage for clients across various platforms.
• Pitching: Craft targeted pitches and story angles to generate interest from relevant media outlets and secure placements in print, online, broadcast, and other media channels.
• Account Management: Serve as the primary point of contact for assigned clients, ensuring their needs and objectives are met, and providing strategic counsel and support to help them achieve their PR goals.
• Campaign Strategy: Collaborate with internal teams to develop strategic PR campaigns and initiatives that align with client objectives and deliver measurable results.
• Monitoring and Analysis: Monitor media coverage and industry trends, analyze campaign performance, and provide regular reports and insights to clients to demonstrate the value of PR efforts.
• Event Support: Provide support for client events, product launches, press conferences, and other PR-related activities as needed.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
• Minimum of two years of experience in public relations, with a strong emphasis on writing, pitching, and account coordination.
• Proven track record of securing media placements and generating positive press coverage for clients.
• Excellent writing skills, with the ability to craft clear, concise, and compelling content for various audiences and platforms.
• Strong interpersonal and communication skills, with the ability to build and maintain relationships with clients, media contacts, and internal stakeholders.
• Detail-oriented with strong organizational and time management skills, able to manage multiple projects and deadlines effectively.
• Knowledge of media landscape, industry trends, and best practices in PR and communications.
• Experience with media monitoring and analysis tools is a plus.
• Ability to thrive in a fast-paced, collaborative environment and adapt to changing priorities and client needs.

Benefits

• Competitive salary commensurate with experience.
• Paid time off, including vacation, sick leave, and holidays.
• Professional development opportunities and tuition reimbursement.
• A supportive and inclusive work environment that values diversity and teamwork.