Blog
Cannabis PR Insights: Is the Press Release Dead?
The first press release was distributed in 1906, following a three-car train crash that killed ...
Daily Cannabis Use Surpasses Alcohol: Implications for Cannabis PR Strategies
A recent study found that daily cannabis use surpassed daily alcohol use among American adults. ...
Stronger Together: How PR and Marketing Teams Work Together to Achieve More
It’s a common misconception that PR and marketing departments should work independently, even though both ...
420 vs 710 Marketing Strategies: Retail Success for a Smaller Cannabis Holiday
While 4/20 is a well-known cannabis holiday for businesses and consumers alike, 7/10 remains a ...
Maximize Your Public Relations Strategy With Quality Images
Whether you’re shooting for a front-page feature or just a quick mention in the local ...
Top Tips for Cannabis Trade Show Success
As we dive into the cannabis event and tradeshow season, let’s take some time to ...
4 Ways Authenticity Applies to Cannabis
With the new year approaching, I look back to 2023 with pride—not just for the ...
Improving Press Relations: Insights from the Latest Meet the Cannabis Press Panel
Press attention can have a big impact on your brand. It’s not always an easy ...
How to Use the PESO Model for Cannabis Marketing in 2024
The New Year is a great opportunity to reevaluate what is working and not working ...
Eight Top Cannabis Industry Podcasts You Need to Know
Compiled by Proven Media Podcasts are powerful - they’re a way to share information, connect ...
Meet the Cannabis Press: Get Insider Tips from Leading Editors in the Cannabis Industry
Compiled by Proven Media Recently, cannabis industry insiders were able to meet some of the ...
The Crucial Role of Public Relations in a Challenging Economy
In the face of a difficult economic climate, businesses must navigate uncertain waters to survive ...
Cannabis-Friendly Products You Need this 420 Holiday
420 is just around the corner–the perfect time to scope out a gift for your ...
Tips for Success for Minority Entrepreneurs
A guest blog post by Marvina Thomas, Founder and CEO of Fourtwenty Collections Breaking into ...
The Latest Communication Trends Brands Should Know
With a New Year comes a chance to check in on your business’ communication strategies ...
Why PR is Important for B2B Companies
The business to business (B2B) landscape is changing, and part of that transformation is the ...
A Spotlight on the Relationship Between Celebrities and Cannabis
Justin Beiber. Jim Belushi. Jay-Z. Mike Tyson. Jaleel White (yes, Steve Urkel!). Willie Nelson. Gwyneth ...
Why Investing In Earned Media Makes Good “Cents”
You’re a business owner and, no matter the size of your organization, you make every ...
