About

About Our CompanyTeamSuccess

Learn why so many companies are choosing Proven Media as their cannabis marketing agency.

Proven Media is an experienced, full service marketing communications firm serving cannabis license holders, cannabis tech companies and other ancillary cannabis companies since 2014.

The firm specializes in smart communication strategies for fast growing companies, has been named one of the Top 5 Most Powerful Cannabis PR Firms in the country by the Observer, and called Star Makers by NV Magazine.

Our Cannabis PR Agency, with offices in Scottsdale, Arizona and Providence, Rhode Island, combines intelligent, forward thinking staff with established strategic cannabis industry, lifestyle and mainstream media relationships to maximize marketing communication budgets for reputable, trusted companies.

With an esteemed reputation, Proven Media offers a no-nonsense approach for brands, people and companies. With a background in editorial journalism, we know how to craft stories that get picked up and read by a targeted audience.

With a passion for business success, we know how to maximize advertising budgets. From new product and brand launches to investor communications and crisis communications, Proven Media serves private and publicly held companies.

Meet the Team

Named one of the Top 5 Most Powerful Cannabis PR Firms in the country by the Observer,
and called Star Makers by NV Magazine, our team is smart, strategic, and well-rounded.

Kim Prince's headshot

Kim Prince

CEO and Founder

A passionate public relations powerhouse, Kim Prince is the founder of Proven Media, bringing more than 20 years of B2B and B2C corporate marketing campaigns to the table. She founded the esteemed “Meet the Cannabis Press” events organization, which brings experts together to explore the journalistic challenges faced in cannabis press coverage. Named a Notable Leader in Cannabis by Green Market Report and one of the Top Most Powerful Women of Cannabis by AZ Business Magazine, Prince makes strong, complex businesses and their visionaries reach their goals through the use of smart and strategic communications. She holds a degree in journalism with an emphasis in advertising from Northern Arizona University.

Neko Catanzaro headshot

Neko Catanzaro

Senior Advisor

Neko is a graduate of Brown University and acts as a senior advisor for the firm’s investor and stakeholder communications. She is the former president of Proven Media. Her work has resulted in international coverage in such prominent news outlets as the Wall Street Journal, USA Today, and Korea Daily. She is gifted at creating smart, go-to-market strategies and integrated campaigns. She is well respected by journalists in cannabis and mainstream media. Neko maximizes visibility, builds credibility, and drives brand loyalty with strategic plans, resulting in creative, effective, powerful campaigns.

Kaylee Erickson

Account Manager

Kaylee Erickson is a dynamic, results-driven communications professional with a proven track record in public relations, influencer marketing and event activations. A University of Arizona graduate, she shines with her strong analytical and problem-solving skills. She is forward-thinking and excels at creating integrated communications campaigns that enhance brand visibility and reputation.

Kaylee Moore

Project Coordinator

Kaylee is a detail-oriented and driven communications professional with a Master’s in Organizational Communication from North Dakota State University. She is adept in content creation, media relations, and client engagement. She takes pride in cultivating meaningful relationships with our team, clients and media outlets.

Dina Giovale

Publicity Specialist

Dina is a seasoned marketing communications professional with a deep passion for storytelling and a unique ability to uncover the “why” in a client’s narrative. She transforms this understanding into clear, impactful messages that resonate with news outlets. With her extensive experience in public relations, digital marketing, social media content, and more, Dina is adept at creating engaging, strategic communications that drive results across all platforms.

Sarah Musungayi

Public Relations Coordinator

Sara Musungayi is a graduate of Arizona State University’s Walter Cronkite School of Journalism. Her passion for writing and storytelling make her a great fit for clients and the press. A native of Oklahoma, Sarah has a passion for arts and culture, and comedy, and a knack for creating compelling story pitches that resonate with reporters and content producers.

Jenny Fotopoulos

Administrator

Jenny Fotopoulos is a graduate of UCLA with a degree in strategic communications. She has a passion for keeping clients and the agency organized. Her attention to detail and passion for achieving excellence make her a great addition to the Proven Media team.

Maeve Larson

NAU Thrive Extern

Maeve Larson comes to us through our association with Northern Arizona University. Maeve is the PR Manager for the Lumberjack, a writer and student working towards her Bachelor of Fine Arts with a dual Journalism and English major, and a minor in Public Relations.

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