About
Proven Media is an experienced, full service marketing communications firm serving cannabis license holders, cannabis tech companies and other ancillary cannabis companies since 2014.
The firm specializes in smart communication strategies for fast growing companies, has been named one of the Top 5 Most Powerful Cannabis PR Firms in the country by the Observer, and called Star Makers by NV Magazine.
Our Cannabis PR Agency, with offices in Scottsdale, Arizona and Providence, Rhode Island, combines intelligent, forward thinking staff with established strategic cannabis industry, lifestyle and mainstream media relationships to maximize marketing communication budgets for reputable, trusted companies.
With an esteemed reputation, Proven Media offers a no-nonsense approach for brands, people and companies. With a background in editorial journalism, we know how to craft stories that get picked up and read by a targeted audience.
With a passion for business success, we know how to maximize advertising budgets. From new product and brand launches to investor communications and crisis communications, Proven Media serves private and publicly held companies.
Meet the Team
Named one of the Top 5 Most Powerful Cannabis PR Firms in the country by the Observer,
and called Star Makers by NV Magazine, our team is smart, strategic, and well-rounded.
Kim Prince
CEO and Founder
A passionate public relations powerhouse, Kim Prince is the founder of Proven Media, bringing more than 20 years of B2B and B2C corporate marketing campaigns to the table. She founded the esteemed “Meet the Cannabis Press” events organization, which brings experts together to explore the journalistic challenges faced in cannabis press coverage. Named a Notable Leader in Cannabis by Green Market Report and one of the Top Most Powerful Women of Cannabis by AZ Business Magazine, Prince makes strong, complex businesses and their visionaries reach their goals through the use of smart and strategic communications. She holds a degree in journalism with an emphasis in advertising from Northern Arizona University.
Neko Catanzaro
Senior Advisor
Neko is a graduate of Brown University and acts as a senior advisor for the firm’s investor and stakeholder communications. She is the former president of Proven Media. Her work has resulted in international coverage in such prominent news outlets as the Wall Street Journal, USA Today, and Korea Daily. She is gifted at creating smart, go-to-market strategies and integrated campaigns. She is well respected by journalists in cannabis and mainstream media. Neko maximizes visibility, builds credibility, and drives brand loyalty with strategic plans, resulting in creative, effective, powerful campaigns.
Macey Wolfer
Public Relations Specialist
A journalist and content writer specializing in the growing cannabis industry, Macey Wolfer produces a variety of public relations content for Proven Media’s diverse client roster. Wolfer taps into the heart of clients’ character to effectively share their narrative with their target audience. She previously served as the assistant editor for MJBI, where she stayed on top of the latest cannabis news and trends to write about several of the industry’s best for an international audience. Wolfer holds a B.A. in English with an emphasis on creative writing.
Danielle Baker
Public Relations Specialist
Danielle Baker is a broadcast specialist with more than 20 years of television experience. Danielle excels at gaining the attention of local and national media outlets. Her extensive broadcast background, her ability to create “News You Can Use” pitches and to speak “Producer,” give her an edge in getting her message on broadcast and all media platforms. Danielle is a graduate of New Mexico State University with a Bachelor of Arts degree in journalism, with an emphasis on broadcast.
Tam Bui
Graphic Design & Social Media Coordinator
Tam Bui is a gifted designer and recent graduate of Arizona State University with a degree in Visual Communication Design from the Herberger Institute for Design and the Arts. Her clean aesthetic and love of white space bring a sophisticated sense of design to the firm. In addition, Tam has expertise in UI, UX and motion design. She is the former president of the American Institution of Graphic Arts.
Kaylee Erickson
Publicity Specialist
Kaylee Erickson is a dynamic, results-driven communications professional with a proven track record in public relations, influencer marketing and event activations. A recent University of Arizona graduate, she shines with her strong analytical and problem-solving skills. She is forward-thinking and excels at creating integrated communications campaigns that enhance brand visibility and reputation.
Dina Giovale
Marketing Communications
Dina is a seasoned marketing communications professional with a deep passion for storytelling and a unique ability to uncover the “why” in a client’s narrative. She transforms this understanding into clear, impactful messages that resonate with news outlets. With her extensive experience in public relations, digital marketing, social media content, and more, Dina is adept at creating engaging, strategic communications that drive results across all platforms.
Jenny Fotopoulos
Traffic Manager
Jenny Fotopoulos is a graduate of UCLA with a degree in strategic communications. She has a passion for keeping clients and the agency organized. Her attention to detail and passion for achieving excellence make her a great addition to the Proven Media team.